Google Pay and Google Wallet have become key players in the global digital payments market, serving millions of users across different regions. As of 2025, Google Pay has 150 million users worldwide, accounting for 1.8% of the global population, with projections to double to 300 million by 2028.
While available in 86 countries, its performance varies by region—India remains its largest market with 67 million users, while the United States has around 51 million Google Wallet users, representing 15% of the US population.
We have covered the complete Google Pay and Google Wallet usage statistics in this post. Take a deeper look at the demographics of both platforms.
Google Pay Users Globally
There are 150 million Google Pay users in the world as of 2025, which is 1.8% of the global population. This number will rise to 300 million by 2028, a 100% increase in a 3-year span.
Although Google Pay is available in around 86 countries for both Android & Wear OS, Apple Pay remains the leader in the segment.
Google Pay’s biggest market is in India, where it has 67 million users, which is still a smaller share in the market of over 390 million UPI users in the country.
Sources: Chargeflow, GrabOn.
Google Wallet Users In The United States
There are around 51 million Google Wallet users in the United States as of 2025, an increase of 4.8% from the previous year. This number is set to increase to 57 million by 2028.
This means that 15% of the US population uses Google Pay for their payment needs. A YouGov research shows that Google Wallet ranks among the five most popular mobile payment apps used by US shoppers.
Demographics of US Google Wallet Users
PayPal remains the most widely used mobile payment app among Americans, with 39% of users choosing it. Zelle and Venmo follow, each at 17%, while Apple Pay sits at 14%. Google Wallet comes in fifth at 9%, with Google Pay trailing at just 4%, a gap that could close as Google transitions users to Wallet in 2024.
Age-Based Usage Patterns Among The U.S. Google Pay and Wallet Users
Google Wallet experiences its highest adoption among adults aged 18 to 54, with 10 to 12% of people in this age range using it, which is double or more compared to Google Pay.
Usage drops significantly among those 55 and older, where only 4% use Google Wallet and 1% use Google Pay, showing a potential growth opportunity if Google can better appeal to older demographics.
| Category | Google Wallet | Google Pay |
| All US adults | 9% | 4% |
| Age 18–24 | 10% | 6% |
| Age 25–34 | 12% | 6% |
| Age 35–44 | 13% | 6% |
| Age 45–54 | 10% | 3% |
| Age 55+ | 4% | 1% |
Gender Preferences
Men are slightly more likely to use Google Wallet than women, with 10% of male users compared to 7% of female users. In comparison, Google Pay sees lower adoption rates, at 5% among men and 3% among women.
Income and Adoption Rates
Higher-income Americans, particularly those earning $100,000 or more annually, are more inclined to use Google Wallet. This suggests that digital payment tools like Wallet and Google Pay are most popular among affluent consumers who are early adopters of financial technology.
Google Pay Users In India
67 million Indians use Google Pay for UPI payments, which is equivalent to 17% of the total UPI users in the country. It is also the second most used UPI platform in the country, accounting for 6.54 billion transactions in the month of June 2025 alone.
Google Pay Market Share In The Indian UPI Market
Google Pay holds 36.9% UPI market share in India. That is the second biggest in the country after the leading PhonePe (48.4%).
Here is a table showing the UPI platform market share by apps in India:
| UPI App / Category | Market Share |
| PhonePe | 48.4% |
| Google Pay | 36.9% |
| Paytm | 6.9% |
| Navi | 1.4% |
| CRED | 0.8% |
| Super.money | 0.7% |
| Amazon Pay | 0.6% |
| Others | 4.2% |
Source: NPCI.
Google Pay Usage Growth in the UK (2023–2024)
Between Q1 2023 and Q4 2024, Google Pay usage for both in-person and online payments in the UK saw a steady upward trend. In-person payments rose from 27% in Q1 2023 to 37% by Q4 2024, showing a 10% increase over the period. Online transactions followed a similar upward trend, growing from 22% to 32%, a rise of 10% as well.
While in-person payments consistently outpaced online payments across all quarters, the gap between the two remained steady, narrowing only slightly from 5 points at the start (27% vs. 22%) to 5 points at the end (37% vs. 32%). This indicates strong overall adoption of Google Pay, with demand growing across both payment methods rather than shifting from one to the other.
Source: Finder.com
Number Of Websites Using Google Pay Globally
To date, around 4.7 billion websites have integrated Google Pay, with 1.8 billion of them still actively using the technology. Additionally, 1.6 million domains redirect to the live sites in this list.
Here is a list of Nations that have the most online stores using Google Pay
| Country | Count |
| United States | 987,639 |
| United Kingdom | 123,798 |
| Germany | 85,436 |
| Australia | 83,602 |
| Canada | 50,832 |
| India | 31,601 |
| Italy | 28,382 |
| Netherlands | 26,020 |
| Japan | 18,092 |
| Spain | 17,295 |
Source: Builtwith.
List of Countries Where Google Pay is Available
Countries Where Google Pay Is Not Available For Fitbit OS
These countries support Google Pay in general, but do not allow Google Pay to work on Fitbit smartwatches. Users can still use Google Pay on their phones, but not through Fitbit OS devices.
- Afghanistan
- Andorra
- Angola
- Armenia
- Azerbaijan
- Bahrain
- Benin
- Bolivia
- Brazil
- Bulgaria
- Burkina Faso
- Burundi
- Cameroon
- Chad
- Egypt
- Eswatini
- Ethiopia
- Fiji
- Gabon
- Gambia
- Georgia
- Ghana
- Gibraltar
- Guatemala
- Guinea
- Guyana
- Haiti
- Honduras
- Iraq
- Israel
- Ivory Coast
- Jamaica
- Kazakhstan
- Kyrgyzstan
- Laos
- Macau
- Madagascar
- Malawi
- Mali
- Mauritania
- Mauritius
- Moldova
- Mongolia
- Montenegro
- Morocco
- Mozambique
- Namibia
- Nepal
- Niger
- Nigeria
- Palestine
- Papua New Guinea
- Republic of the Congo
- Réunion
- Rwanda
- Senegal
- Serbia
- Sierra Leone
- Somalia
- Tanzania
- Togo
- Uganda
- Ukraine
- Uruguay
- Venezuela
- Vietnam
- Yemen
- Zambia
- Zimbabwe
India Is The Only Country With Google Pay available only via the Google Pay App
In India, Google Pay services are not fully integrated across all devices, but can be accessed through the Google Pay app for payments.
List Of Countries Where The Google Wallet Website Is Unavailable
In these countries, Google Wallet can’t be accessed through its website, but the service still works via the mobile app for transactions and card management.
- Bangladesh
- Jersey
- Lebanon
- Oman
Source: Wikipedia.
Final Word
Google Pay and Wallet are gaining momentum worldwide, with steady growth across users, websites, and transaction volumes. While some regions still face partial support, the overall adoption trend is rising year over year.
As Google expands its payment ecosystem, we’ll continue updating this post with the latest user statistics, market share insights, and regional data to keep you informed.